There’s no denying that Valentine’s Day is the OG for celebrating romance. Tinder, the world’s most popular dating app, confirms that the day is as popular as ever, particularly amongst the new generation of daters. If you thought young singles were more into Galentine’s Day than Valentine’s Day, think again.
In the run-up to Valentine’s Day last year, Tinder saw:
Tinder’s latest Year in Swipe report projects that dating in 2024 will continue to be “For the Plot’ with singles less concerned with where their relationship is heading, and more interested in creating memorable experiences and opportunities - also known as N.A.T.O Dating (a.k.a. Not Attached To Outcomes). Embracing Valentine’s Day in a fun, low-pressure way is definitely giving that same main character energy.
1 Tinder internal data comparing Matches and Likes between 9th, 10th February 2023 with yearly averages.
2 Tinder internal data on peak times of the day in terms of active users.