#1. ALWAYS ON IS THE EMOJI OF THE YEAR ON TINDER 
The let's do it energy ruled 

The ON emoji was the top trending emoji globally on Tinder this year. Singles used the emoji to let potential matches know they were up for trying cool new things or were even ready to explore a new relationship. They popped ON into bios to signal openness and optimism. Examples from bios include “I bring positive energy and try to make the best of every situation”.¹ In South Korea, singles similarly made it known to potential matches that they were up for new dating experiences, with bio mentions of ‘새로운 것 도전하기’ (trying new things) rising by 540%.³

#2. N.A.T.O DATING WAS THE DIPLOMATIC APPROACH 
Not being attached to an outcome was a big YES 

Young singles are focusing on the connection and are N.A.T.O (not attached to outcomes). In fact, over a quarter (27%) of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and 22% using the Relationship Goals feature say they are “still figuring it out”.⁴ This is echoed in India and Australia, with 25%⁹ and 37%⁵ of daters respectively “still figuring it out” when it comes to their Relationship Goals, and 65%⁹ and 30%⁵ similarly indicating that they’re “open to exploring” when using Tinder’s Relationship Type feature. So taking an open approach allowed them to meet new people without closing themselves off from all the possibilities that come from putting yourself out there.  

#3. MAIN CHARACTERS WERE LIVING FOR THE PLOT 
No bad dates, only good stories! 

Tinder clocked a shift toward a more open-minded approach to dating in 2023. Singles have fully embraced their main character's energy and are now fully invested in “the plot”....rather than “the end.” Dating for “the plot” is buzzing on Tinder globally, with a 5.5x increase in users using the term in bios like, “Everything I do is for the plot, let’s make some memories.”¹  

In authoring their own stories, singles in Asia Pacific have eagerly channeled main character energy too. Taking inspiration from K-dramas, those in South Korea are keen on a ‘한강에서 치맥’ (Chicken & Beer by the Han River) date, with mentions seeing an increase of 200%.³ Elsewhere in Thailand and Vietnam, singles are looking to create unforgettable memories alongside their matches (and favorite artists), with bio mentions of attending a concert rising by 87%⁶ and 93%⁷ respectively in these countries. 

#4. DATERS DE-INFLUENCED DELULU 
Dating’s not delusional if you know you’re delusional 

Singles were into taking chances this year and keeping the optimism around potential matches alive. But while leaning into the “delulu” of dating can be fun and playful in a daydreamy sort of way, singles were still self-aware enough to call out red flags - in themselves and each other. In fact, mentions of Delulu started trending in Tinder bios Feb 23, and peaked in Sept 23, growing 58x¹ with bio examples such as “If you are delulu, I’m your solulu”, “Tall, dark and delulu”, “Turn my delulu into trululu”. 

#5. TIME WAS THE MOST VALUABLE CURRENCY 
The situationship is all grown up & getting organized 

Stack dating, multi-dating, alphabet dating - it was all about being mindful, getting organized, and taking the situationship to the next level in 2023. In fact, 51% of surveyed young singles said they were open to new ways of fitting dating around their daily schedules.² Singles were not here to waste time this year. In a recent survey, over 50% of young singles using Tinder’s Love Styles feature say they prefer time together over the other love styles.¹ Time together similarly emerged as the top Love Style among singles across Asia Pacific, alongside their preference to meet up IRL as they communicate ‘Better in Person’.⁸ 

#6. GIRL POWER WAS A SUPERPOWER   
The voice of this generation celebrates women

Feminine energy boomed around the world in 2023 and inevitably found its way onto Tinder. Taylor Swift was crowned the top Spotify artist on Tinder, Miley’s revenge bop “Flowers” was the 4th most popular Anthem added to profiles, and Rihanna fans showered her with support with a 52% spike in her songs being added to profiles following her performance at the big game.¹ Meanwhile, New Jeans won the hearts of Thai singles, as the most popular celebrity mentioned in Tinder bios, followed by Taylor Swift and BLACKPINK.⁵ Even when sharing their holiday spirit, global users turned to no other than Mariah Carey, whose “All I Want For Christmas” sees an average increase of 365% on profiles each holiday season.¹
 

TINDER GLOBAL 

TINDER IN APAC

                                                                                                                                                                                                                                                                                                                                               - end -                                                                                                                                                                                                                                                                

1 Data from Tinder bios globally from 1 Jan to 1 Oct 2023.
2 A survey of 4000 18-25 year olds in the US, the UK, Canada and Australia between April 21, 2023 and April 25, 2023 conducted by Opinium on behalf of Tinder.
3 Data from Tinder bios in South Korea from 1 Jan to 1 Oct 2023.
4 Data from Tinder’s Relationship Goals feature globally from 1 Jan to 1 Oct 2023.
5 Data from Tinder’s Relationship Goals feature in Australia from 1 Jan to 1 Oct 2023.
6 Data from Tinder bios in Thailand from 1 Jan to 1 Oct 2023.
7 Data from Tinder bios in Vietnam from 1 Jan to 1 Oct 2023.
8 Data from Tinder bios across Asia Pacific from 1 Jan to 1 Oct 2023.
9 Data from Tinder bios in India from 1 Jan to 1 Oct 2023.