Singapore, 28 August 2023 - Tinder, the world’s most popular app for meeting new people, has rolled out a public awareness campaign centred around preventing romance scams across four countries in Southeast Asia, with the aim of proactively educating daters on the resources available at their fingertips. The in-app campaign is part of Tinder’s commitment to ensure the platform provides a safe space where users can make meaningful connections.
From now till 10 September, Tinder users will receive an alert upon launching the Tinder app, where they can get directed to more information on how they can stay cautious of romance scams on the app. The campaign will also be accompanied by in-app inbox messages and push notifications.
In Singapore, Tinder users will be directed to Scam Alert SG - a resource supported by the National Crime Prevention Council (NCPC) and the Singapore Police Force (SPF). The comprehensive guide will serve to remind Tinder users to be alert and aware as they look to make new connections online.
Meanwhile, in Thailand, Vietnam, and Indonesia, users can browse tips on Tinder’s Romance Scam resource that details actions they can take to protect themselves from online scams. This includes insights on the frequent methods of a romance scammer, alongside a list of Tinder’s suite of in app safety tools that can help fight fraud, including reporting and verification tools and more. Users can access local Tinder’s Safety Centre, an evolving in-app section dedicated to keeping daters informed about safety features while providing guides, tools and resources.
“Our goal is to make Tinder the safest place to meet new people online. Financial and romance scams can be highly sophisticated, and scammers are constantly working to find new ways to take advantage of others. We are committed to continuously work to evolve our own efforts to help prevent them. While these scams can and do occur on all online platforms, we recognise we can do more to help daters protect themselves from potential scams. Through education and information, we hope to help our users feel more confident in making new connections in more fun and safer ways,” said Papri Dev, Vice President, APAC Communications at Tinder.
Earlier this year, Tinder’s parent company Match Group announced that its companies are continuing making investments to enhance machine learning tools that proactively detect, prevent and remove spam across Match Group's global portfolio. Every minute, there are an average of 44 spam accounts removed across its portfolio as an effort to help curtail suspected fraudulent accounts either blocked at sign up or before a user sees them. Additionally, nearly 5 million bots and spam accounts have been removed between January and March 2023 — before the accounts gained access to the platform or shortly after signup, in an effort to prevent potential harm.
Tinder has significantly invested in trust and safety product development over the last three years, bringing its total trust and safety feature suite to more than 15 innovations. Read more about Tinder’s safety features here.
While connecting with new people online, here are three quick tips to help keep the Tinder experience fun and safe:
Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all members are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company.
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