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Melissa Hobley is the Global Chief Marketing Officer at Tinder, where she’s responsible for global brand advertising, marketing, social media, and partnerships. Melissa leads a team of marketers around the world to celebrate the stories of connection and love that happen on Tinder every day. Since Melissa's arrival, Tinder's marketing has been recognized for its celebration of queer love and commitment to representing the diversity of Gen Z. She most recently served as CMO for OkCupid, which became known for its message of inclusion and affirmation, winning numerous awards for its breakthrough social campaign under her direction.
Prior to joining OkCupid, Melissa was the VP Marketing for Walgreens, where she helped transform the retail experience and beauty selection across 9,000 locations, launching the iconic British brand No7 in the U.S. Melissa was also the CMO of Buyology, which married the latest discoveries in behavioral economics with product innovation and marketing, with clients ranging from Visa to Nintendo. She started her career as a publicist, working for some of the biggest names in entertainment, TV, and film.
Melissa regularly appears as an expert on tech and relationships in media like The New York Times and NPR, and is a regular guest on NBC’s “Today Show” discussing relationships in a digital era. She has recently been featured on Forbes World’s Most Influential CMOs, Business Insider Most Innovative CMOs, and AdAge Women to Watch, among others.
